I recently represented the ATA in a local media appearance, a live interview on the Denver NBC News station, KUSA 9 News. This interview was part of a business segment highlighting the bright employment outlook for bilingual people and the fact that bilingual people remain very employable even in a soft economy.
Live TV is certainly not my forté, but overall this was an interesting experience. I can’t say enough positive things about Wendy Greenwald of The SolutionPR; she’s definitely the person you want to take with you to any stressful media event! The ATA’s Public Relations Committee has done an excellent job of getting translation-related news items placed in local and national media as a way to educate the public about what translators do and why our work is critical to business success, international development, national security and more. I think I’m more successful in my home office than in front of a camera, but this was a fun opportunity to spread the word about the translation profession.