Here’s a followup to my post on What to send clients and colleagues for the holidays. This is a question that recently came up in the online course I teach, and I’d like to put it out to a wider audience. Is it appropriate to use holiday cards as cold contacts to potential clients? If not, why not? If so, what is the best method of doing this? Specifically, is it appropriate (always? sometimes? never?) to enclose one’s business card in a holiday card to a potential client? Is it appropriate to softly promote one’s own translation services, or should the card just express admiration for the potential client’s work and best wishes for the holidays and new year?
Over to the readers: I gave my students a brief opinion but I’ll refrain from commenting more fully until some readers weigh in.