Monthly Archive:: January 2015

Video: translating for individual clients

I do a pretty brisk business translating for individual clients (anything from birth certificates through self-published books). It’s a niche that many agencies and freelancers avoid, so it can be a good niche to address if you’re interested. In this six-minute video, I give you some thoughts on what’s appealing about the individual-client market and

Warm e-mail marketing: a success story

In 2014, I listened to two episodes of Tess Whitty’s podcast Marketing Tips for Translators that got me thinking about the whole “warm e-mail marketing” idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can’t meet in person and then interviewed Ed Gandia about his warm e-mail marketing system, including his online