Over at Speaking of Translation, Eve Bodeux and I recently interviewed Tess Whitty, host of the popular podcast Marketing Tips for Translators. Just in time for the launch of her new book, (Marketing Tips for Translators: the ultimate collection of tips from the podcast), Tess offered some very helpful insights on: The most important marketing
Monthly Archive:: April 2017
This is a guest post by Tom Robinson, digital marketing and communications executive at translate plus, a Global Top 50 language services provider by revenue, offering a full range of services, including translation, website localisation, multilingual SEO, interpreting, desktop publishing, transcription and voiceover, in over 200 languages. All this is complemented by cutting-edge language technology,
My final online course of the “school year” starts on May 8: it’s a four-week, fully online session of Marketing to Direct Clients, and is limited to 20 students. A past participant commented, “Corinne’s course arrived just at the right moment in my freelance translation career, at this crossroads where you know you have to
Lots of translators (beginning and experienced) wonder if it’s a good idea to create a portfolio. Something with excerpts of your translations that you can show to potential clients as a marketing tool. My take: a portfolio probably isn’t worthwhile in the way that most translators envision it, but could be helpful in other ways.
This is a guest post by Judy Jenner. Judy is a federally certified Spanish court interpreter and a long-time German and Spanish translator specialized in legal, business, marketing, and e-commerce. She runs her boutique translation and interpreting business, Twin Translations, with her twin sister Dagy. They are the authors of the business book “The Entrepreneurial
This Wednesday (April 12), I’ll be giving a free webinar through SDL’s professional development series, on Three ways to find your first translation clients. Inspired by my blog post on the same topic, I’ll describe how to: work the local market apply to translation agencies that base their hiring only on their own tests cultivate
E-mail subject lines are just a few words, but they generate a lot of angst. Especially if you’re a beginning translator looking for clients, you’re going to be sending out a lot of cold e-mails. You want those e-mails to be read, but you’re selling language services, not no-prescription Viagra. Let’s start with the basics: