Marketing Archive

Warm e-mail marketing: a success story

In 2014, I listened to two episodes of Tess Whitty’s podcast Marketing Tips for Translators that got me thinking about the whole “warm e-mail marketing” idea. Tess interviewed Joanne Archambault about marketing to direct clients that you can’t meet in person and then interviewed Ed Gandia about his warm e-mail marketing system, including his online

New podcast: Beyond the basics of freelance marketing

Tess Whitty’s Marketing Tips for Translators podcast is a great resource for freelancers, and Tess recently interviewed me for an episode called Beyond the Basics of Freelance Marketing. We talked about how to market your translation services to higher-quality agencies and direct clients, how to make a financial plan for your freelance business, and about

New podcast: insider tips for working with translation agencies

This morning I had lots of fun interviewing translation industry veteran Steve Lank (Monterey graduate, former ASTM translation QA standard subcommittee chair, longtime senior-level manager in agencies in the US, Ireland and Spain). Steve is currently Vice President for Translation Services at Cesco Linguistic Services, working from the Washington, DC office. I put Steve in

Take a scalpel to your marketing materials…

…and remove: Vague blah blah that applies to 10,000 other translators (possibly even 11,000). “I help clients communicate across cultures” (let’s hope so…), “Accurate and efficient,” “Detail-oriented,” “Committed to meeting deadlines.” Instead, get specific: “In 12+ years of freelancing, I have never missed a deadline.” “More than just a word-replacer, I’m a key member of

New podcast: Marketing tips for translators

Congratulations to English-Swedish translator Tess Whitty on the launch of her new podcast, Marketing tips for translators! Tess has a degree in marketing, and in each episode of her podcast she’ll be interviewing a guest about a niche aspect of marketing for translators. Tess has four episodes currently available: An introductory episode Translator CVs, an