Instructor: Corinne McKay, CT. Corinne is a freelance French to English translator in Boulder, Colorado, and has been certified by the American Translators Association since 2002. She translates primarily in the areas of international development, corporate communications/content marketing, and non-fiction books. She currently (2017-2019) serves as President of the American Translators Association. In addition to her own translation work, Corinne has written books and taught classes for other freelance translators since 2006. She is the author of How to Succeed as a Freelance Translator, a how-to guide with over 12,000 copies in print; her blog Thoughts on Translation, won the ProZ Community Choice award for best blog about translation in 2016 and 2018.
Next session: July 8-August 2, 2019
Live session schedule: Tuesdays and Thursdays at 10:30 AM New York time. Recordings provided if you can’t attend live.
Registration: $365 until June 8; $380 thereafter if spots are still available ($15 discount for ATA members with coupon code ATA; $15 discount for anyone who has previously taken a class with Corinne, with coupon code ALUM; $10 discount for anyone who has never taken a class with Corinne. Two codes can be combined).
A past participant says: “Corinne’s Marketing to Direct Clients course gave me the insight, information, and inspiration I needed to jump start my direct client marketing efforts. The expertise of someone who has been incredibly successful with marketing efforts is invaluable as I consider what the next steps are for my business.”
Click here to read a blog post by a past participant who increased her income by $15,000 by implementing the techniques she learned in this class.
Description: Many translators would like to work with direct clients, but struggle with the nuts and bolts of how to make the leap. In this four-week online course, we’ll focus on the direct client marketing process from end to end: how to identify potential direct clients, make contact with them through active marketing or networking and referrals, decide how much to charge, and successfully work with the direct clients you find.
Because the direct client marketing process can be intimidating, we’ll discuss how to break it down into manageable steps, and how to identify marketing methods that work for your personality type, preferred client type, and budget. Each week of the course includes two live sessions and individual feedback from the instructor on your homework assignment.
-Four live slide presentations (recordings provided)
-Four live question and answer sessions (recordings provided)
-Individual feedback on four editing and proofreading assignments
-E-mail support from Corinne during the course
-Free access to Corinne’s monthly alumni question and answer sessions after the course ends